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CSL & CSL Behring

New York, NY, USA. March 2017. Redesign for CSL and it’s subsidiaries such as CSL Behring, CSL Plasma, and Seqirus. Role: Design Director. Design Team: Conrado Colnaghi, Kenji Tomita, Shannon Pleas, Jonas Kochen. Concept, Storytelling, Visual Design, UI/UX.

 CSL Limited is a global biotechnology company that researches, develops and manufactures products to treat and prevent serious human medical conditions.

CSL Limited is a global biotechnology company that researches, develops and manufactures products to treat and prevent serious human medical conditions.

 With a more human centric approach, patients and health care professionals were on the spotlight to share their real life stories.

With a more human centric approach, patients and health care professionals were on the spotlight to share their real life stories.

 The images and copywriting are warm and realistic to reinforce the human centric approach.

The images and copywriting are warm and realistic to reinforce the human centric approach.

 The right balance between science and storytelling.

The right balance between science and storytelling.

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